As social media becomes increasingly popular, more businesses are trying to determine how to use it best to build their community. However, not all companies are successful in their social media ventures.
The key to successfully building a social media community depends on your business type, choosing the platform that best suits your needs and the content style you want to share with your audience.
Hence, in this article, we’ll share several steps on how to manage an online community and top-rated community building tips to grow your social media platforms.
What Is Community Management in Social Media?
Community management is the process of growing and maintaining a healthy online community. In social media, community management encompasses more than just moderating discussions and answering customer support questions on social networking sites.
It’s about creating meaningful customer relationships and fostering a sense of belonging.
An effective community manager is a brand ambassador, customer advocate, and content creator, all rolled into one. They’re the ones who keep the community spirit alive and make sure everyone feels welcome, engaged, and heard.
Community management is a vital part of social media marketing, as it helps brands build relationships with their customers and create a space for users to interact with each other. When done well, community management can result in loyal, engaged customers who are likely to buy from a brand and recommend it to others.
Take Your Social Media Game To The Next Level With Expert Community Management Social Media Tips
As the world of social media evolves, it slowly affects community management Instagram strategies by creating new challenges and opportunities.
One of the most popular social media platforms today, Instagram, is a prime example of a platform that has changed how brands interact with their audiences.
In the past, community management on Instagram was all about posting pretty pictures and building up a large following. Now, however, things are more complex.
With the introduction of Stories, Instagram Live, and other features, brands now have more opportunities to interact meaningfully with their followers.
There are some tried-and-true community management best practices that can help you make the most of this powerful platform. Here are some tips for managing your brand’s social media community:
- Be responsive: Monitor your brand’s social media channels and promptly respond to comments and questions.
- Be proactive: Don’t wait for customers to come to you with problems – reach out to them and offer assistance.
- Be human: Don’t be a faceless corporation – let your personality shine through in your interactions with customers.
- Be consistent: This means posting regularly, interacting with your followers regularly, and being active on the platform.
Community Management Metrics
There are a lot of different metrics that community managers can use to track the health and engagement of their community. Here are a few of the most important ones:
- Net promoter score: This metric measures how likely people are to recommend your community to others. It could be as simple as asking people to rate your community on a scale of 1-10 or how likely they are to recommend it to a friend.
- ROI: This metric measures how much money you make from your community. It could be things like looking at the number of people buying your products or signing up for your services.
Social Media Manager vs Community Manager
There’s a lot of debate about the difference between a social media manager and a community manager. So here’s a breakdown of the two roles:
A social media manager is responsible for creating and executing a social media strategy. Their duties include creating content, managing social media channels, and engaging with the audience.
On the other hand, a community manager is responsible for building and maintaining relationships with the brand’s community. Their duties include moderating conversations, moderating forums, managing customer support, managing content, and promoting events.
What Is Community Management Strategy?
Community managers need a clear and concise community strategy to create and maintain a thriving online community. A community strategy is a plan for how a company or organisation builds and maintains relationships with its customers or members, and it includes goals, tactics, and metrics for success.
A community strategy is a vital tool for any community manager. It provides a clear roadmap for supporting and growing the community. Without a plan, community managers can quickly become bogged down in the day-to-day details and lose sight of the bigger picture.
A community strategy helps keep the focus on the most important goals and objectives and ensures that everyone is working towards the same vision.
Community Building Strategies for Social Media
The social media landscape constantly evolves, and keeping up with the latest trends and best practices can be challenging. However, one thing that remains constant is the importance of building and engaging a community on social media.
Here are eight social media community building strategies for 2023:
Establish a goal and a performance metric
Before launching your social media community, setting a clear purpose and establishing metrics to measure success is essential. That way, you’ll be able to determine whether or not your community is achieving its goals.
Research
Before you start building your social media community, it’s essential to do your research. That includes understanding your target audience as well as the competition.
Plan your content’s frequency and variety
One of the most critical aspects of social media community building is creating content that your audience will find valuable and engaging. When planning your content strategy, consider the types of content you can create and how often you will post.
Inform your key stakeholders of your plan
Once you’ve developed your social media community strategy, share it with key stakeholders. This will ensure that everyone is on the same page and that your community has the support it needs to be successful.
Select and evaluate your community’s technology platform
Various community platforms and technologies are available, so choosing the right one for your needs is essential. Be sure to test out different options before settling on a final solution.
Activate your community
After you’ve planned and prepared, it’s time to launch your social media community! Promote your community to your target audience and encourage them to participate.
Engage with your community
Once your community is up and running, engaging with your members is vital. This includes responding to comments and questions and creating new content.
Monitor and adjust
Finally, monitoring your social media community and adjusting as needed is essential. This includes evaluating your metrics and making changes to your content strategy.
Bottomline
However, it is essential to remember that not all strategies will work for every business. The key is to find the strategy or combination of techniques that work best for your business and your community.
By engaging with your community and using the best strategies for you, you can build a strong and thriving social media community.
Our professional community-building specialists in 50 Pound Social can also lift the weight off your shoulders and find the ideal balance and receipt for your community’s success.
