Technology is continuously improving, and artificial intelligence (AI) is the newest cool kid on the block that everyone can’t get enough of. AI has transformed how we interact with virtually every sector, including social media platforms. 

Unsurprisingly, individuals and businesses love these AI-powered tools as they help automate monotonous tasks like scheduling posts, evaluating data, and identifying trends. 

social media ai tools

In this article, we’ll discuss the top 15 free social media AI tools businesses can use to streamline their social media operations, make data-driven decisions, and develop effective social media strategies

Whether you’re a small business owner or social media manager, you can incorporate these AI tools to enhance productivity, increase engagement, and ultimately drive growth. 

AI and Social Media

AI (artificial intelligence) simply imitates human intelligence in machines programmed to think and learn the same way people do. As a result, they can perform everything from image recognition to speech recognition and language translation tasks.  

a man with a phone and social network icons

On the other hand, social media is a group of web-based platforms that allows people to communicate and exchange information in real time worldwide. 

AI and social media are inextricably linked in today’s world as more platforms continue to add AI technology to improve their features and user experience. 

What Is AI Used For in Social Media?

AI has become essential in social media management as it helps boost engagement, efficiency, and consumer happiness. 

social media ai tools

Let’s look at some concrete examples of how AI for social media content works:

Creates social media content

Traditional social media management tools aid in automating social media scheduling and monitoring. But AI-powered content creation tools help generate engaging, useful social media posts and insert hashtags and links. 

These solutions use natural language processing (NLP) algorithms to analyse data from diverse sources and generate unique content suitable for various channels and demographics.

Makes social media ads

Small and large businesses use social media adverts to convert and generate revenue. As a result, most companies depend on PPC (pay-per-click) to maximise their internet visibility, making it vital to employ AI to help manage and analyse the process.  

While some AI tools can suggest which languages and messages are the most efficient for optimising your ad clicks and conversion rate, others help to design successful advertising campaigns on social media platforms such as Facebook, Twitter and Instagram.

Note: PPC is a type of social media advertising in which you must pay a fixed charge each time someone clicks on your ad.

16 Must-Have AI Tools to Boost Your Social Media Marketing

Consider these 15 free AI tools to maximise your social media advertising efforts for your business. These tools provide a range of features from content creation to automation that can help your business save time, engage customers, and boost ROI. 

social media ai tools

Here are some examples of AI for social media marketing:


Circleboom Publish is an AI-powered social media management tool supporting Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google Business Profile. Leveraging ChatGPT-4 integration it facilitates creating, designing, and scheduling diverse posts. Users can generate captions, set tones, add emojis and hashtags, and even translate content. Whether for simple text tweets or complex posts like Twitter threads and LinkedIn document carousels, Circleboom’s functionality extends to all.

It includes Canva integration for post design, access to Unsplash and Giphy libraries, and automation of social feeds by curating articles or connecting RSS feeds. The scheduling feature offers flexibility, allowing manual setups or automatic posting at optimal times. With a 14-day trial, it caters to various users like agencies, content creators, influencers, and businesses, offering different pricing tiers to accommodate diverse budgets.


QuillBot is an AI writer and paraphrasing tool that assists users in producing error-free and easy-to-read written content. But it also helps businesses summarise and repurpose existing content for social media captions and posts. In addition, it offers a free plan (no credit card or signup required).


Midjourney uses artificial intelligence to discover keywords and phrases and then generate an image representing those keywords. This tool simplifies the creation of images that embody the essence of a company’s message. 

Pro-tip: Use this tool to generate a personalised profile picture reflecting your brand.

social media ai tools


Cortex is an excellent AI social media tool for businesses looking to share optimised content. The tool helps companies to create a posting strategy based on historical metrics. It also generates detailed competitor analysis. 

After scheduling a post on Cortex, it suggests when you should post and what colours your audience finds most engaging (if you’re posting an image). 

Overall, it helps you make the best decision on your posting strategy based on what your audience love. 


Frase is an AI social media post generator tool that enables you to research, compose, and improve content. It also helps you find content based on search engine findings, allowing you to optimise and plan your material for optimum impact. Nonetheless, it isn’t affordable to small business owners and comes with a free plan. 

social media ai tools


Publer is a social media management tool that incorporates a variety of AI-driven features programmed to assist businesses and social media users in increasing their online visibility. It integrates with social networks like TikTok, Instagram, Twitter, LinkedIn, Facebook, and Pinterest. 

You can start with its free plan if you’re a sole user. Then, consider the paid plan for more in-depth analytics reports and better features. 


Peppertype is a virtual content assistant that allows you to write perfectly optimised content for any platform, including your blogs, website, and social media. But its subscription plan can be costly for smaller businesses.


Heyday is an excellent choice for businesses looking to employ AI to generate content for their bots. This social media conversational AI technology communicates with humans in real time and improves user experience. Yet, it can be very expensive for small businesses.

social media ai tools

Socialbakers (Emplifi)

Socialbakers are AI tools for social media marketing platforms that provide businesses with significant features for managing, evaluating, and enhancing their social media presence. However, these features can be bewildering for beginners.


Jasper is an artificial intelligence copywriting tool that uses advanced natural language processing algorithms to automatically generate convincing and engaging content. But it is incapable of dealing with technical issues, and plagiarism detection is not free.


Wordstream is a well-known AI tool for improving digital marketing campaigns. It includes several innovative tools that help organisations optimise their advertising strategy, increase client engagement, and improve ROI. 

ai robot working on a computer


Flick is an artificial intelligence (AI) tool that assists content writers and marketers in creating exciting and compelling content. But the completed project may contain errors or need to be corrected.


If you’re struggling to get your TikTok numbers up, you may want to consider Synthesia. This AI-powered video editing tool combines artificial intelligence, natural language processing, and deep learning to create videos faster and more precisely, all at a low cost. 

It can generate videos in over 120 languages and offers AI voiceovers for your video content. So you can start creating free AI videos and take your social media game to the next level.


Grammarly is an AI writing tool that assists users in improving the quality of their writing. With this writing assistance, you may stop making mistakes in your social media captions and instead make them as sharp as possible. It is accessible through the web or browser extensions. 


Murf is text-to-speech software that uses AI to create and edit voiceovers and generate lifelike and error-free voices in minutes. The free plan comes with 10 minutes of voice generation and audio transcription time. 


TextCortex is an excellent artificial intelligence social networking solution for those who want to distribute optimal material. It also offers extensive competition assessments but has an expensive subscription plan.


Overall, AI has shown to be an essential component of social media management, and its benefits cannot be overlooked. The 15 free AI tools for social media content discussed in this piece include everything from content generation to optimisation, making them a must-have tool for every social media manager. 

So go ahead and give them a shot and see how artificial intelligence can help you take your social media game to the next level!

Kamran Shukurlu
Kamran Shukurlu

Kamran is a Full Stack eCommerce Digital Marketing and Content Strategist with 8+ years of experience in 20+ industries. A few of the companies that benefited from his services: Leo Burnett, Translated, Airbnb, Samsung, Huawei, etc.

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