So, you have just started using Business Manager to administer your Facebook Page. Great! Business Manager is a powerful tool that can help you manage your page and keep track of your page’s activity.
But what if you need to give someone else access to your page via Business Manager?
Unlike Instagram and other social platforms, you shouldn’t just provide your Facebook username and password to someone. Of course, you can do it, but do you trust your new social media manager that much? And that is the whole point why Business Manager exists.
You can grant various accesses to people in Business Manager. But, first, they must have a personal Facebook account.
Also, to grant access to different users, you should have an admin role on your page. If you do, you can grant access to unlimited users.
However, keep in mind that you need to understand the page roles before granting access to different users.
So let’s jump right in.
Understanding Roles in Facebook Page and Business Manager
Every page on Facebook has seven default roles:
Page Admin: Admins can manage the page, posts, and messages, create ads, see who made a post or comment, assign page roles, and add apps to the page.
Page Editor: Editors are authorised to publish and edit posts, create ads, see who made a post or comment, assign page roles except the Page Admin role, and add apps to the page. They can do almost anything a Page Admin can do, but the most critical difference is that they can’t remove/assign a Page Admin role from/to someone.
Page Moderator: Moderators can respond to and delete comments on the page, send messages, create ads, see who made a post or comment, assign page roles except the Page Admin and Page Editor roles, and add apps to the page.
Page Advertiser: Advertisers can create Facebook ads and see who made a post or comment.
Page Analyst: They can see which posts and ad campaigns are performing well and get some insights from the collected data.
Business Manager Admin: The Business Manager admin can add and remove people to/from the business and assign roles to other people in the business.
Partner Business Manager Admin: They can add people, assign ad account roles, manage ad settings, view ads, and edit payments.
However, page roles can be customised, meaning you’re not stuck with the seven default roles. Instead, you can create new custom roles and edit the permissions for each.
For example, you could create a “Content Creator” role that allows someone to publish posts and create ads but doesn’t allow them to delete comments or messages.
Granting Facebook Page Access Via Business Manager
Now, as you understand the meaning of each role, we’ll walk you through the whole process of:
- Adding a Facebook Page to a Business Manager
- How to add people to a Business Manager
- How to grant access to a Facebook Page via the Business Manager.
Let’s get the ball rolling.
How to add a Facebook Page to a Business Manager
You can easily manage your Page’s activity with one tool if you add it to a Business Manager.
Here’s all you have to do:
- First, go to the business settings.
- In the sidebar, click “Pages” under the “Accounts” section.
- Now, click “Add” in the drop-down menu and select “Add a page.”
- Enter your Facebook page URL or name.
- Click on the Add page, and on the next screen, you can see your page. From there, you can grant people access to manage your page.
How to add people to a Business Manager
If you want to add more people to a business manager, follow these steps:
- Go to business settings and click “People” on the sidebar.
- Click “Add” and enter the person’s work email address you want to add.
- Select the role for this person from the drop-down menu and click “Add.” (Choose the role by reading the descriptions carefully). If you click “Show Advanced Options”, you can also choose “Finance analyst” or “Finance editor” roles. Beware that these are Business Manager roles, and they’ll be applied to all the assets in your Business.
- Now click “Next” and choose the pages, ad accounts, and other assets you want to assign to this user.
- Press the “Invite” button to finish the process.
Note: The user you invite will get a Facebook notification and invitation in their email inbox. After confirmation, they can access your page.
Steps to add people to Facebook Page in Business Manager
Once you have added both your pages and the people you want to assign to these pages to the Business Manager account, now you can assign different roles to different people for different pages.
Here’re all the steps you need to follow.
Assign page roles via Business Manager
Step 1: First, click on “Pages” on the sidebar in business settings. There, you’ll see all the pages added to your Business Manager account.
Step 2: Choose the page you want to assign other people to. On the right, you’ll see all people who have access to this page.
Step 3: Click the “Add People” button.
Step 4: In the opening window, you’ll see all people who are already added to your Business Manager account. As we’ve already added people to the Business Manager, they’ll be shown here. Choose a person you want to assign page roles to.
Step 5: And then, you see access options in the right part of the window. Select what you want to allow the person to do and then click “Assign.” Once you see the window below, it means you’re done.
Why should you grant Facebook Page access to more people?
Granting Facebook Page access to more people has certain advantages. First, it helps you manage the page more efficiently and keep a check on all the activities. Moreover, if you cannot access the page due to some technical issue, the other person can also take over and manage the page.
The bottom line
Facebook pages are a great way to connect with your audience and promote your brand. By granting access to different users, you can ensure that your page is managed well so that you never miss the chance to keep your audience hooked.
We hope this article was helpful. If you have any questions, feel free to ask in the comment section below.
Kamran Shukurlu
Kamran is a T-shaped eCommerce Digital Marketer and Content Strategist with 9+ years of experience in 30+ industries. A few of the companies that benefited from his services: Leo Burnett, Translated, Airbnb, Samsung, Huawei, etc.
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