Instagram has become a powerhouse for influencers to grow their brand and earn a living. And IG models are one of the most popular influencers on the platform. 

These models use their beauty, fashion, fitness, and lifestyle to attract followers and brands that pay them for sponsored postings. But how much money do Instagram models make? And what does it take to be a successful IG model? 

This article will delve into the lucrative world of Instagram modelling and share tips on how to make money modelling on Instagram.

How Much Does IG Models Make, and Who Are They?  

Instagram has become a dominant medium for people to build their careers as models, influencers, and public figures. And with the help of the app’s large and engaged audience, Instagram models have developed successful businesses.

But what are IG models? An Instagram model is a person who uses their Instagram account to promote their brand and themselves as a fashion or lifestyle influencer.

This promotion can involve: 

  • Posting images of themselves in fashionable apparel
  • Endorsing businesses or services, they support
  • Expressing their experiences and thoughts on fashion, beauty, travel, and lifestyle themes. 

But do Instagram models get paid for their services? The answer is yes. IG models make money, and sometimes a lot of it. 

The amount of money an Instagram model makes per post is mainly decided by their “influencer score,” which is a mix of their number of followers, frequency of posting, and post engagement rate. The greater the influencer score, the more money they can charge per post.

How to Become an Instagram Model and start making money

Do you want to be an Instagram model? If so, the following are some pointers on how to get noticed for modelling on Instagram.

How do Instagram models make money? 

Since IG models have become popular in recent years, many people have been asking the same question: how do they make their money? 

It’s not always evident, especially given that many of these models don’t have a formal job or career. But the truth is Insta models make their money in several ways, including the following: 

  • Sponsored Posts. 
  • Brand Ambassador. 
  • Merchandise Sales.
  • Affiliate Marketing. 

Why Do Some Influencers Make More Money Than Others? 

Instagram models make so much money, but some make significantly more than others. But why is this so? To fully understand why, consider the following essential factors:

  • Number of followers. 
  • Engagement rate.
  • Type of niche. 

Why Instagram Models Are a Brand’s Best Friend

Brands seek to collaborate with Instagram models because of their ‘social influence’ on people’s lifestyles, including how they dress and accessorise.

Brands also work with popular IG models to boost their access to a larger audience – especially true for smaller brands with a tiny base. By collaborating with an influencer, they can use the latter’s established fan base and attract attention to their products and services. 

Working with an Instagram model can help a brand expand its visibility and customer base. It can be a win-win arrangement in which both sides profit from working together. Models are compensated for their services, while brands benefit from increased exposure and earnings.

How to get brand deals on Instagram 

Getting brand deals on Instagram can be a terrific way to make money while promoting yourself and your business. Here are some pointers to assist you in securing brand deals on Instagram.

Instagram models vs regular models: what’s the difference?

With the rise of Instagram models, the definition of a model has broadened. While they may not conform to traditional modelling criteria, IG models have carved themselves into a distinct niche within the industry. 

Even though Instagram and regular models have certain similarities, the two have several significant differences. 

How Much Does IG Models Make? 

Instagram models are among the most influential people on Instagram, and their posts can bring in a lot of money. But how much do they make?

The answer can vary significantly based on the influencer’s fan base, niche, and deals they can strike. Some Instagram models, such as Kim Kardashian, can earn up to $500,000 per post. Others may make far less depending on their fan base and the brand deals they can secure.

According to the data obtained from Learn With Shopify, Instagram models with fewer than 10,000 followers can earn roughly $88 for each post. 

In comparison, those with up to 100,000 followers can make around $200 per post, though these figures vary between accounts. Still, most accounts at this level (100,000) get free products or discounts in exchange for posting. 

Nonetheless, models with more than 500,000 followers can make up to $650 – $700 for every post. But you can set your rate if you have millions of followers and are verified. 

How Much Does Instagram Pay For 1 Million Views? 

On Instagram, an average influencer makes $10,000 to $20,000 per million views. While top-ranking influencers, such as Kylie Jenner, Cristiano Ronaldo, Selena Gomez, and Lionel Messi, earn more than 1 million dollars per million views. 

Note: This is only an estimate; they might make more than that.

How Much Should You Charge? 

Analysing an average Instagram model salary rate in your niche is a great starting point when determining your pricing. It will give you a decent grasp of the industry standard and what you should charge.

There are a few crucial elements to consider when deciding what to charge. Here are a few examples: 

  • The number of people who follow you
  • The demand for your niche content
  • The engagement rate of your audience (likes and comments) 
  • The calibre of your content 

If you want to calculate your rates as an IG model, you can use one of the various IG influencer earnings calculators available online. They can be an excellent tool for developing a monetisation strategy.

Examples of Successful Instagram Models of the 21st Century

Here are a few examples of successful Instagram models that have established a name for themselves and earned substantial sums of money through brand collaborations and sponsorships:

Kylie Jenner

Kylie Jenner is one of the most popular Instagram female models, with 395 million followers, and she reportedly earns up to $1.2 million for every sponsored post.

Cara Delevingne 

Cara Delevingne is a household name in the Instagram modelling world. With 42.9 million followers, she has become one of the most successful UK Instagram models, earning up to $125,000- $300,000 per post. 

Sommer Ray

Sommer Ray is a fitness model with 25.7 million followers who has worked with brands such as Fashion Nova and gets up to $30,000 per post. Sommer, unlike the others, rose to prominence on Instagram. 

Huda Kattan

Huda Kattan is a beauty influencer known for her makeup tutorials and has 47.5 million followers. She is said to make up to $33,000 for every sponsored post.


Instagram models have various revenue options accessible to them, ranging from sponsored posts and affiliate marketing to brand collaborations and selling their products. 

Also, remember that building a fabulous Instagram presence requires time and attention, but with patience and a strategic approach, the prospects for profit are limitless.

Now that you know how to monetize Instagram, it is time to build a strong, engaged following, understand your target and niche, and create content that resonates with your fans.