We write your content
We'll take care of your email copy. Simply, let us know any updates or offers you'd like to share with your email list and we'll write copy that fits your brand's tone of voice, and converts.
We design your email
We'll create bespoke templates for your emails using your company's branding. Let us know your brand guidelines and we'll design emails that really stand out in your contacts' email inboxes.
You approve, we send
Before sending out emails to your contact list, we will share the email with you to review, test how it looks on multiple devices and then schedule it at an optimum time for your list.
Are email newsletters worth sending?
Yes, email newsletters are still worth sending. Despite the ever-evolving digital marketing landscape, newsletters remain one of the most effective and efficient tools for communication and marketing purposes. Here are a few reasons why they continue to be valuable:
- Opt-in Engagement
The fact that subscribers voluntarily opt-in to receive your newsletter indicates a level of interest and engagement. This means they have given permission to be contacted and are more likely to be receptive to your content, leading to higher open and click-through rates. - Targeted and Relevant Content
Newsletters allow you to deliver targeted and relevant content directly to your subscribers’ inboxes. By segmenting your subscriber list based on their interests or preferences, you can personalise the content and provide value to specific audience segments. This increases the likelihood of engagement and conversions. - Relationship Building
Regularly sending newsletters helps you establish a connection and build a relationship with your audience. By consistently providing valuable information, insights, updates, or exclusive content, you can nurture trust and loyalty among your subscribers, which can lead to long-term customer relationships and repeat business. - Cost-Effective
Compared to other marketing channels, newsletters are relatively low-cost. Once you are set up with us, there’s just a small cost for our email platform and our management fee. This makes newsletters an efficient way to communicate with your audience and generate a return on investment. - Measurable Results
We provide comprehensive analytics that allow you to track and measure the effectiveness of your newsletters. You can analyse metrics such as open rates, click-through rates, and more, to assess the performance of your campaigns and make data-driven improvements.
While it’s important to avoid spamming your subscribers and ensure your newsletters provide value, when executed properly with relevant content, email newsletters can significantly enhance audience engagement and conversions.
What type of emails will you send?
There are lots of different types of emails we can send, and it largely depends on your type of business and your email list. Each month, your account manager will work with you on core focuses for the month and discuss any offers you’d like to promote.
We like to send a mixture of content to keep your email newsletter readers engaged, which means they are more likely to convert rather than unsubscribe.
- Promotional
Key for any ecommerce or online business. Let your contact list know about any offers you are running, new products in stock, seasonal promotions, exclusive discount codes, and more. - Industry updates
We can keep your contacts informed of any industry-wide news with an industry roundup, pulling key stories from different sources and linking out to them. Great for B2B businesses and keeps your audience engaged. - Blog content
Compile your recent blog posts, articles, or other content into a digest format and send it to subscribers. This keeps them informed about your latest content and encourages them to visit your website. - Company updates
Share the latest news, announcements, and updates about your company or brand with your contacts. This could include product launches, new features, upcoming events, and achievements. - Surveys
Use newsletters as a way to gather feedback, conduct surveys, or ask for opinions from your subscribers. This helps you understand their needs and preferences better.
FAQs
After signing up below, you’ll be taken to our client portal where an onboarding form will be waiting for you to fill out so we can understand your business. We’ll then get you get setup on our Email Service Provider platform and import your email list before designing a template for your emails.
Then, we set about designing an email strategy for you, as well as an email calendar so we can establish what type of email goes out when.
Content will then be written and sent to you for approval before being scheduled in at optimum send times and fired out to your email list.
We will send emails to your email subscribers. The contacts on your list must have opted-in to your list. We can’t send emails to any lists you have purchased.
If you don’t have a big list, we can help you build it. We will set you up with an opt-in form on your website and can help promote newsletter sign ups on social media.
Yes, if you are already setup on MailChimp, Klaviyo or similar then we can use your existing account to send your email newsletters.
Of course! Get in touch for more details on how this would work.
A drip campaign is essentially a series of emails sent to new email list subscribers and is a really valuable tool to convert a lead into a paying customer.
We use Campaign Monitor, which is one of the leading providers. There’s a low monthly fee for you to pay directly to Campaign Monitor on top of your subscription fee to us. It’s got great features, digestible analytics, and is really easy to use.
Lite
- 1 email per month
- Professionally designed email template in your branding
- Setup of your email list on Campaign Monitor
- Newsletter subscription form for your website, with an optional auto-responder to deliver e.g. an eBook or video
- Dedicated account manager
- Great support
- Secure payments
- Cancel any time
Pro
- 2 emails per month
- Professionally designed email template in your branding
- Setup of your email list on Campaign Monitor
- Newsletter subscription form for your website, with an optional auto-responder to deliver e.g. an eBook or video
- Dedicated account manager
- Great support
- Secure payments
- Cancel any time
Premier
- 4 emails per month
- Professionally designed email template in your branding
- Setup of your email list on Campaign Monitor
- Newsletter subscription form for your website, with an optional auto-responder to deliver e.g. an eBook or video
- Dedicated account manager
- Great support
- Secure payments
- Cancel any time
There is also a flat monthly fee, paid directly to Campaign Monitor, based on the number of email subscribers you have and how often you’ll be sending.