Facebook video ads are a fantastic method to capture your audience’s attention and raise your brand’s visibility, traffic, and conversion rates. In addition, Facebook video advertisements cost roughly 10% less than carousel or single image ads. If you’re unsure how to begin, this article offers insight into making the most of Facebook video ads. 

Facebook Video Ads Types and Placements

The first step in producing Facebook video ads is to become familiar with the various types and placements available. Knowing which ad placements will be most effective for your campaign is essential because they all perform and cost differently. 

facebook video ads social media

Facebook feed video ads

This placement is the most common video ad because it appears directly in your feed as you scroll down the page. Facebook feed ads might consist of a single image, a collection, a carousel, or a video.

Because feed advertising resembles organic content, it can be pretty effective. So, create a compelling start to your video ad that grabs viewers’ attention and makes them want to stop scrolling. 

Facebook in-stream video ads

You’ve most likely seen these on YouTube. However, Facebook now also offers in-stream video adverts on its platform. With video usage upswing, it’s hardly surprising that Facebook is seizing the chance to increase ad revenue.

Facebook Stories video ads 

Facebook Stories also display adverts, just like Instagram Stories. Viewers will occasionally encounter these video advertisements as they scroll from one user’s Stories to another. 

Because they don’t feel invasive, Facebook Stories video ads are effective. For example, your audience might be browsing a friend’s Stories and be seamlessly brought into your product video.

Facebook marketplace video ads

facebook video ads marketplace

The final option you might want to consider is video advertising in the Facebook marketplace, where customers are already making purchases. Users see sponsored listings alongside organic listings as they scroll through Facebook Marketplace. 

This type of advertisement is fantastic when a potential customer is already interested in your goods. 

Anatomy of Facebook Video Ads

Every component of a video ad serves a purpose. And knowing each of those components can help you create adverts that draw in and convert your most valuable clients.

facebook video ads on phone

These are some components that a Facebook video advertisement ought to have:

  • Page name: A link to your Facebook account appears in your Facebook video advertisement.
  • Primary text: This is the text that is displayed above the video. For visitors to see the complete text, they may need to click “see more” since more than 125 characters can be shortened there.
  • Video view: The video is displayed here. Users can choose whether to automatically set their Facebook settings to play sound or video or display a still image until they press play. 
  • Headline: Despite what it says, the headline appears underneath the video. Additionally, headlines longer than 40 characters may be shortened or rendered invisible.
  • Call-to-action (CTA) button: On the lower right of your advertisement, there is a clickable button. While making your video ads, you can choose from pre-set choices of CTA possibilities. 

Facebook Video Ads Requirements

You should know the technical file requirements to create a Facebook video ad for your next campaign.

While ad specs differ depending on ad placement, there are five essential requirements to be aware of:

  • File format: GIF, MP4, and MOV files are all acceptable formats for ad placement
  • Ratio: Facebook ad sizes vary depending on placement. 
  • Video duration: Keep your Stories video advertising to no more than 2 minutes and in-stream video ads to no more than 10 minutes.
  • For all ad locations, the maximum file size is 4GB.
  • All ad placements must have a resolution of at least 1080 x 1080 pixels.

How To Post Facebook Video Ads

post facebook video ads on laptop

With your ad specifications in place, it’s time to upload your video ad to Facebook. To accomplish this, take these steps:

  1. Log in to your account linked to your Facebook Business Manager.
  2. Click Ad in the main menu’s Create column.
  3. Choose the campaign aim that best fits your campaign from the available choices. Then, to track performance, give your campaign a different name.
  4. Set your advertising budget.
  5. Determine your intended audience.
  6. Finally, before your ad goes live, upload your video, write a caption, and preview it.

How To Run Facebook Video Ads

Running a successful Facebook video ad campaign requires more than just understanding the requirements and how to build your advertisement. You’ll also need a solid plan of action.

post facebook video ads marketing strategy

The following tips will help you make a successful Facebook video advertisement:

Try to grab your audience’s attention in the first three seconds.

As a marketer, engaging your audience right away is critical because you only have about 2.7 seconds to capture a viewer’s attention. Make a captivating opening that sets the tone for your advertisement and entices people to stay. Then experiment with concepts to attract your viewers to watch the complete ad.

Create ads that resonate without needing sound

Facebook videos are viewed silently in up to 85% of cases. As a result, you must either ensure that your video doesn’t require sound or include captions for accessibility. 

Retarget people who watch your videos 

Many Facebook users have probably watched your videos but not engaged with them. Make a retargeting ad with a custom audience to entice those viewers to convert. This personalised advertisement should include viewers who have seen or interacted with your videos in the past.

A man with a tablet working on facebook video ads retargeting

Utilise CPM bidding to ensure that your videos are on autoplay

You must draw users to your video as they navigate their feed. So use autoplay to your advantage to accomplish this. Ads that use cost per impression (CPM) bidding rather than cost per click (CPC) bidding are the only ones that can use autoplay. 

To ensure that your advertisements have the most significant impact, you can modify the bidding type as you select your campaign budget. 


It’s now time to put these ideas and instructions into practice. And begin producing your eye-catching video advertisements that will aid in boosting the visibility, traffic, and conversion rates of your brand.

Additionally, people appreciate honesty in advertising, so create a video that shares your brand’s origin story in a way your target market can understand. You may also make videos or animations with little to no experience on your smartphone.