Pinterest is no longer a platform for only posting your pictures. It has become a big hub for influencers, small brands, and content creators to make cool cash daily.
But how can you start making money on Pinterest? This guide will explain everything you need to know about earning with Pinterest and also some monetisation strategies.
So, if you’re ready to pin your way to profit, let’s dive in.
How does Pinterest monetisation work?
Unlike YouTube and TikTok, Pinterest doesn’t pay creators for views and likes. Instead, you’ll have to earn money through affiliate marketing, sponsored content, or shoppable pins.
You must approach this platform with the mindset that Pinterest will not pay you. Instead, have your mindset focused on driving traffic to your website or business.
Pinterest for influencers monetisation requirement
To monetise your Pinterest audience engagement, you must meet a few basic requirements. They include:
- A business account on Pinterest.
- A strong and engaged following.
- High-quality, original content that aligns with your niche.
- Knowledge of Pinterest SEO to enhance visibility.
5 top Pinterest monetisation strategies
One thing you should know about monetizing Pinterest audience is that it is very beneficial. But to use this benefit, you’ll need to input certain strategies to get the best result
One of the best Pinterest influencer strategies remains using SEO in everything you do on the app. So, even if you’re implementing any of the strategies below, you’ll always need a keyword to drive customers to your site.
#1: Pinterest creator fund
The Pinterest Creator Fund empowers small creators from under-represented communities to enhance their presence and earn on the platform. It provides financial support, resources, and training, all at no cost to apply. Accepted creators receive grants and training sessions to elevate their content and visibility.
For details on applying, check out the full guide on Pinterest for the Content Creators Inclusion Fund.
How to apply to the Pinterest Creator Fund.
Pinterest usually launches new Creator Fund cycles every three months. Each cycle focuses on a unique theme or niche. For example, one cycle might focus on fashion and beauty. Another could centre on culinary arts.
Before you apply, ensure that your content is in line with the theme of the current Creator Fund cycle. If there is a mismatch, your best option is to wait for the next opportunity.
Pinterest keeps its community updated about these initiatives through its newsletter. To get timely info on future Creator Fund cycles and how to apply, subscribe to their newsletter.
#2: Brand partnership
By partnering with brands that share your values, you can create sponsored pins and posts to promote their products. The key is to develop authentic content that engages your audience.
How to build a successful brand partnership on Pinterest
Here’s a step-by-step guide to help you navigate Pinterest for brand partnerships.
Step 1: Present yourself with confidence.
Start by contacting brands that match your content and style. Then, create a media kit. This media kit should showcase your Pinterest profile and its key metrics, like pin performance and audience insights.
Also, include examples of past work. This shows potential partners your style and engagement.
Step 2: disclose who you’re partnered with.
Once you establish a partnership, it is vital to be open about it. Use the paid partnership tool to tag your brand partners in your Pins.
Remember, when it comes to influencer marketing on Pinterest, you will negotiate payment terms with the brand.
Step 3: Allow your partner to take the lead.
After your paid partnership begins, the brand may promote your Pin as an Idea ad. This boosts your credibility and raises awareness of your content among a wider Pinterest audience.
How to use the Pinterest paid partnership tool
To make the most of Pinterest’s partnership features, follow these easy steps within the app:
- Open the Pinterest app on your mobile device.
- Tap the plus icon at the bottom of the screen, then select “Pin.”
- Choose photos or videos from your camera roll, then tap “Next.”
- Add a title, pin description, and link. Then, select a Pinterest board and add relevant topic tags.
- Tap on “Advanced settings.”
- Toggle on “Add paid partnership label,” then search for and add your brand partner.
- Confirm by tapping “Add” on the approval request prompt.
- Review your Pin, then tap “Create” to publish it.
Once you publish it, Pinterest will send your request to tag the brand for approval. If accepted, their name will appear alongside the paid partnership label.
If not, the label will still be visible on the Pin, but the brand’s name will be absent.
#3: Harnessing Product tags
Using product tags enhances the shopping experience for your audience. By employing the “product” sticker, you can tag items showcased in your Pins.
This simplifies shopping and helps viewers find and explore the featured products. If you’re highlighting a must-have item, always tag it. Use relevant keywords or product links to boost engagement.
How to explore your options for Product Pins:
There are two simple ways to create product pins, and they include:
- Product catalogues: This method lets you categorise your product pins and manage Pinterest ads. For further information, learn how to upload your product catalogue on Pinterest here.
- Product-rich pins: By using meta tags on your website, users can pin products from your site as rich Pins. These Pins will always reflect the latest updates about availability and pricing. Discover how to create rich Pins here.
#4: Incorporating affiliate links:
Pinterest Affiliate marketing offers an excellent opportunity to monetise your content on the platform. By tagging your Pins with these affiliate links, you can earn commissions on users’ purchases.
To get started, follow the steps below:
- Tap the plus icon in the Pinterest app and select “Create Pin.”
- Upload an image or video from your device, then proceed by tapping “Next.”
- Enter a compelling pin title, a descriptive explanation, and your affiliate link. Also, choose an appropriate board and relevant topic tags.
- Tap on “Tag products” and then click the “Add” icon.
- Insert your affiliate link into the URL field. Pinterest will source the product image for you. Once satisfied, click “Done.”
- Check your PIN for accuracy. Then click “Create” to publish and start earning commissions.
#5: Pinterest for influencers advertisement
Investing in Pinterest ads can help you reach a broader audience and drive traffic to your pins. This might involve promoting certain pins to jump-start traffic and engagement.
Consistency is key to success
Using Pinterest as an influencer requires more than knowing its tools and strategies. It’s about committing to the process and maintaining consistency in your efforts. Make sure to share quality content and use analytics to improve your approach.
Also, try different formats to see what works best for your niche. As you use these strategies, remember that patience is key. Building a monetised presence takes time.
For tips on effective social media management, check 50 Pound Social’s plans.
