When it comes to digital marketing, there are many ways to connect with your audience. One way is through a well-crafted newsletter on LinkedIn.
A LinkedIn newsletter is like a traditional article, but they are quite different. One key point is that they can send your articles to your subscribers’ emails, which in return increases engagement.
So, why should you invest your time and effort in this new feature?
In this article, we will explore everything about LinkedIn newsletters, including the best strategies and tools to use.
What are LinkedIn newsletters?
LinkedIn newsletters are a powerful extension of your content marketing strategy. They let users create long-form content that subscribers can access through their feeds.
By creating a newsletter, you can build a dedicated reader base and share insights, expertise, and updates that cater to your audience’s interests.
Unlike regular posts, newsletters provide a more structured platform for sharing in-depth content. Your subscribers will receive a notification with each new edition, ensuring that your work appears often in their feeds.
Key features of a LinkedIn newsletter
Creating a successful LinkedIn newsletter involves understanding its key features:
- Subscriber notifications: When you publish a new edition, LinkedIn notifies your subscribers. This ensures they never miss your content.
- Analytics dashboard: LinkedIn provides insights into how each edition performs. Therefore, you can track views, shares, and LinkedIn audience growth. This lets you refine your LinkedIn newsletter strategy over time.
- Customisable content: You can include multimedia elements, such as images and videos. These will enhance your newsletters’ visual appeal and engagement.
Why are LinkedIn newsletters important for your brand?
A LinkedIn newsletter can provide significant advantages for your brand. But it takes time and resources to create one. Here are a few important reasons why these newsletters matter:
- Establishing thought leadership: Sharing valuable insights and expert opinions can help position you or your brand as an industry leader.
- Increased engagement: With each newsletter, you have the opportunity to reach your audience directly, cutting through the noise of standard social media posts.
- Targeted reach: LinkedIn’s professional network allows users to reach a more targeted audience.
How to start a LinkedIn newsletter?
Here’s a step-by-step guide on how to set up and publish a LinkedIn newsletter:
Step 1: Build your audience.
First, get at least 150 followers on your LinkedIn company page.
Step 2: Go to your profile.
Navigate to your LinkedIn profile page and click on the “Write an article” option.
Step 3: Create your newsletter.
Once in the publishing interface, you’ll see an option to create a newsletter. Click it!
Step 4: Set your newsletter title.
Pick a catchy, descriptive title. It should reflect your content’s purpose. Don’t add emojis.
Step 5: Add a description.
Write a brief overview of what readers can expect from your newsletter.
Step 6: Design your first issue.
Create your first edition with text, images, or links. Ensure that your content is valuable and speaks to your audience’s interests.
Step 7: Choose a publishing schedule.
Decide how often you want to publish your newsletter. Options are available on a weekly, biweekly (fortnightly), or monthly basis.
Step 8: Add your logo.
This is 300 by 300 pixels. It should be a square logo. Then your final step would be to click done.
How to publish your newsletter
Log into the LinkedIn app, navigate to your profile page and click on “Write an article.”
The first thing to do after this is to create a good headline. After that, upload a cover image. (Note: Make sure your photo is 1280 x 720.)
Then click on the “write here” box; in this part, you can add your photos, videos, links, and many more.
When you’re done writing the body of the article, click on “publish.” But if you make mistakes, you can still tap on “edit article” to correct the mistakes.
Top 6 strategies to invest in
A newsletter is, at its core, like an article. It has three key parts:
- The Introduction (Headline)
- The Body (Content)
- The Conclusion (Closing Paragraph)
While these elements are crucial, a LinkedIn newsletter needs more. It requires more strategies to be effective.
Therefore, the following are LinkedIn newsletter engagement techniques that you can implement:
Crafting a catchy headline
The headline is arguably the most important aspect of your newsletter—it serves as the hook that draws readers in.
For instance, a skincare brand might use a headline like “Clear Up Your Acne in Two Simple Ways!” Such a headline is not only engaging but also suggests tangible benefits to the reader. Which increases the likelihood of clicks and shares by the end of the day.
To enhance your headlines, consider using numbers, posing questions, or presenting intriguing statements.
Use engaging visuals.
An eye-catching image can improve the performance of your newsletter. A powerful visual does more than decorate your content.
It hooks readers, encouraging them to stop scrolling and engage.
Develop a LinkedIn content marketing strategy.
Using SEO, keywords, and popular hashtags can help more people see your newsletter on LinkedIn and other platforms. Start by finding out what words and phrases are currently popular in your industry.
Then, naturally include those words in your content. This way, your newsletter will show up higher in search results, making it easier for a larger audience to find and read it.
Building an email list on LinkedIn.
A powerful element of a successful LinkedIn newsletter is an email list. An email list lets you talk to your audience.
It also lets you share updates, exclusive content, and valuable resources. To build this:
- In your posts or LinkedIn profile, urge readers to subscribe to your newsletter.
- Offer incentives, such as exclusive tips or e-books, to motivate your potential subscribers.
- Use lead magnets to attract your target audience. Then, convert them into engaging LinkedIn subscribers.
Use email marketing tools.
Once your email list is set up, engage your subscribers. Use LinkedIn email marketing tools like Mailchimp, GetResponse, or Netcore Cloud.
These platforms provide analytics to test your newsletter’s performance. Also, they let you refine your strategy based on real data.
Cross-promote with links.
Link to previous newsletters and relevant content. This will create a cohesive reading experience for your audience.
By cross-promoting your content, you can keep readers engaged. It will encourage them to explore more of your offerings.
Best practices for LinkedIn newsletters
First, establish a consistent posting schedule. Tell your audience when to expect your newsletter. Is it monthly or biweekly? This will boost engagement.
Then, check engagement metrics such as open rates, click-through rates, and feedback. Use these insights to make improvements to your content strategy.
Also, collaborating with industry leaders can add value and diversify content. This will attract a broader audience.
The next thing to do is to encourage discussions within your newsletter. You might pose questions to engage readers and build a community.
Final Note
LinkedIn newsletters are a fantastic way to connect with your audience and build a loyal group of readers. By sharing valuable insights, tips, and stories, you can keep your followers engaged and eager for more.
Remember, the more you interact with your readers, the stronger the community you’ll create. So, if you haven’t started a newsletter yet, it’s time to consider it as a powerful tool to share your knowledge and grow your professional network.
