As a small brand that struggles with sales and engagement, you might have noticed that, despite your marketing campaigns, certain products are not selling.
This can be very frustrating, especially when the reviews are vague or nonexistent. For example, you could see reviews like “didn’t like it” or “won’t be purchasing this item again.”
To get good insights from your audience and industry leaders about the product (or anything in particular), it is always best to use LinkedIn.
One good feature of LinkedIn is its polls. LinkedIn Polls make it easy to ask your audience for feedback. Which will clarify the problem and engage the audience more.
In this article, we will guide you on how to use LinkedIn polls to get valuable responses.
What are LinkedIn polls all about?
LinkedIn polls let users create questions with multiple-choice answers. This format encourages interaction and lets you gain insights from your audience.
LinkedIn polls are a great tool for many things. You can use them to get feedback on a new product, gauge interest in a topic, or understand your audience better.
These polls can refine your content strategy and also influence your marketing tactics.
Additionally, polls often boost engagement. People prefer to interact with content that asks for their opinions.
Why use LinkedIn polls?
The key aspect of LinkedIn polls is that they spark conversations. They encourage your followers to engage with your content, which leads to higher engagement rates.
When it comes to gathering feedback on LinkedIn, polls remain the best and most effective feature to use.
Polls can provide data to aid decision-making. They can test interest in a product, a service, or industry trends. Also, LinkedIn polls can improve your business strategy. They can gauge public opinion on your products or services.
How to create a LinkedIn poll on a desktop.
Creating a poll on LinkedIn through your desktop is a straightforward process. Follow these steps:
- Go to your feed.
- Click on the “Start a Post” button.
- Then, tap on the “Create a Poll” option.
- Next, type your engaging question.
- Provide 2–4 response options for poll participants.
- Choose how long you want the poll to run (1 day, 3 days, 1 week, or 2 weeks).
- Hit “Done” then click on the “Post” button.
How to create a LinkedIn poll on a mobile device.
To create a LinkedIn poll on your phone, follow these simple steps:
- Log in to your LinkedIn account.
- At the top, tap on the book icon.
- Select the “Poll” option.
- Enter your question and multiple-choice answers.
- Choose the length of the poll.
- Tap ‘done’ then click on “Post” to share it with your connections.
Strategies to boost engagement with LinkedIn polls.
To harness the power of LinkedIn polls, you must use these strategies. They can increase participation and interaction.
Select a relevant topic
To boost engagement, choose subjects that resonate with your audience.
Research trending topics in your industry. Then, align your poll questions to reflect current discussions. They should pique your audience’s interest.
Craft engaging questions
The heart of any poll lies in its questions. To boost LinkedIn engagement, make your questions relevant and clear. They should also encourage deep thinking.
Remember to avoid complex queries that could confuse your audience.
Keep it simple
While it’s tempting to dive deep into complex topics, simplicity is key for poll success. Craft clear and concise questions with straightforward answer options.
This approach encourages participation and makes it easier to interpret results.
Use LinkedIn polls for market research
Consider using polls to do market research. They can assess potential product launches or service improvements.
Promote interaction through timeliness
Posting polls at strategic times can enhance LinkedIn audience interaction. Schedule your polls for peak hours when your audience is online and engaged.
Also, consider linking your polls to current events or trending topics.
Encourage discussion
After your poll ends, consider posting a follow-up article. Reflect on the results and their implications for your field.
Analyse the data
Using analytics is essential for understanding the impact of your polls. Examine the poll data to find patterns in your audience’s preferences.
These insights can sharpen your content strategy and reform future LinkedIn engagement strategies.
Share the results using innovative methods.
Once your poll has concluded, share the results using a visually appealing format. A brief analysis or follow-up post can reignite interest. It may prompt more discussions about the findings.
What are the survey tools on LinkedIn?
LinkedIn provides a variety of survey tools, including:
- Survey Generator: This tool lets you create and manage surveys in one place.
- Vega Works Survey Tool: This tool lets you customise your survey. It also allows you to configure your questions and answers and store them in Vega records.
- Poll: This feature lets you create a poll on your LinkedIn home page.
Moreover, in the app’s built-in poll feature, there are several external LinkedIn survey tools. The best are Typeform and SurveyMonkey.
These tools allow you to create more complex surveys and can be useful for more extensive market research initiatives.
How to use LinkedIn polls for lead generation.
Did you know that LinkedIn polls can be a powerful tool for lead generation? If you didn’t, now you do. Well, here are a few methods to consider:
- Target specific audiences: Use polls to find new needs for your ideal clients.
- Promote products/services: Frame your polls around questions that promote your services.
- Highlight Value: Position your brand as a thought leader by sharing insights from the poll results. Then, align your services to these findings.
Wrapping up: Maximising engagement through LinkedIn polls
Using LinkedIn polls for insights can be a powerful way to boost engagement on the platform. By creating simple questions that resonate with your audience, you not only encourage more interactions but also gather valuable insights about their preferences and opinions.
Remember, the key is to keep it fun and relevant. As you continue to engage your network through polls, you’ll likely discover new ways to connect and communicate. So go ahead and start boosting engagement with LinkedIn!
