How to Become a LinkedIn Top Voice and What Are Its Benefits?

One of the most prized achievements on LinkedIn is becoming a top voice. This title is given to people who have genuinely mastered the art of using LinkedIn to their advantage and have been recognised for their professional skills and insights in their industries.

So, if you’re wondering how to become a LinkedIn top voice, this article will go over the measures you need to take and how it benefits your professional brand and career.

Who are LinkedIn’s top voices?

LinkedIn Top Voice is an exclusive award granted to a small number of professionals who continuously contribute their knowledge, spark significant conversations, and engage audiences on the network.

Consider them LinkedIn’s influencers, movers, shakers, and thought leaders. They are the ones who set the standard for content quality and continually raise the bar for others to aim for.

Furthermore, one question that often arises is how many LinkedIn top voices are there. The answer to this question is two. There are two categories of LinkedIn voices, which include:

#1 – LinkedIn Top Voice Badge:

LinkedIn Top Voice is an invitation-only programme for senior-level professionals and executives. LinkedIn carefully selects these experts to ensure that they fulfil the platform’s high content standards and actively engage with their target audience.

So, if you’re invited to join this select circle, then you know you’re doing something right.

#2 – Community Top Voices: Community Top Voices are members who are well-known for their knowledge in a given field. These people have been recognised for their contributions to collaborative projects such as “Top Content Writing Voice.”

So, if you want to be a community top voice, start sharing your thoughts and working with others on LinkedIn’s collaborative articles.

Note: One stark difference between community top voices and carefully vetted top voices is the badge. LinkedIn’s top voice comes in a blue badge, and written boldly on it is “top voice,” while the latter is gold.

The Advantages Of LinkedIn Top Voice

If you want to be a LinkedIn Top Voice, you should know that it is more than just having a nice badge next to your name on the network. It comes with many benefits that might help you and your brand.

So, if you are aiming to be a top voice, here are some LinkedIn top voices benefits:

LinkedIn Top Voice improves your company’s reputation: Consumers are increasingly conducting online research before interacting with a business, and having a top voice on your team can have a major impact on your online reputation.

Increased credibility: Having that ‘Top Voice’ badge next to your name will surely increase your credibility. It’s like getting a virtual stamp of approval from LinkedIn, establishing you as a thought leader in your industry.

Increased networking opportunities: Being a LinkedIn Top Voice can lead to significant partnerships and collaborations that will propel your company to new heights.

Increased visibility: When individuals outside of your network look for topics relating to your knowledge, your profile will appear in their search results. This means you have the potential to reach a larger audience and broaden your network beyond your direct contacts.

Tips For Becoming A Top Voice On LinkedIn

The secret to being a top voice on LinkedIn is to create your brand and cultivate a large following through great content. So, here are some pointers on how to become a LinkedIn superstar.

Define who your target audience is: Before you start creating content, you must first determine who you intend to target. Once you identify your target audience, you can adjust your content to their interests and needs.

Complete your profile on LinkedIn: This may sound obvious, but you’d be shocked at how many people on LinkedIn have incomplete profiles. Your profile is your online resume, so keep it up to date and showcase your talents and expertise.

Generate high-quality content: Your content should be useful, engaging, and relevant to your target audience. Don’t just post for the sake of it; instead, do your research and contribute useful information. Remember that quality trumps quantity.

Post regularly: On LinkedIn, consistency is crucial. Your audience wants to see that you are active and involved on the site. This doesn’t mean you have to post every day, but make sure you post content at least a few times every week.

Interact with the audience: LinkedIn is a social networking site, so be social! Respond to comments, go live, like and share other people’s posts, and participate in conversations.

Make use of rich media: Make your postings more visually appealing by using images, videos, and carousels. Not only can it assist in enhancing engagement, but it will also provide your viewers with a break from text-heavy postings.

Work with other thought leaders: Collaborating with industry leaders can broaden your reach and introduce you to new audiences. Plus, it’s always beneficial to learn from others and exchange diverse points of view.

Bottomline

Becoming a LinkedIn top voice demands work, consistency, and a drive always to improve. Moreover, following these steps above will help you establish yourself as a thought leader and broaden your reach on the platform.

However, now that you understand how to become a LinkedIn top voice, don’t give up; continue to create excellent content, and eventually, you will be the next top voice on LinkedIn.

Kamran Shukurlu

Kamran is a T-shaped eCommerce Digital Marketer and Content Strategist with 9+ years of experience in 30+ industries. A few of the companies that benefited from his services: Leo Burnett, Translated, Airbnb, Samsung, Huawei, etc.

All author posts