Since you’re here, I assume that you already know the importance of the first blog post for a business to climb up the ladder.
Particularly in the corporate world, it’s almost impossible to be successful without content marketing, which is not imaginable without blogs in this day and age. Many would say blogging is the secret ingredient of addressing the right people at the right moment, which results in great success.
However, writing your very first blog post for a business is the hardest of all.
We all know how to write in general. When it comes to blogs, the concept is so different, making us feel confused. It’s like looking at the map without knowing where you exactly are and where you want to go next.
But no worries!
This post has been written to act as a compass for you to find your way in blogging.
Let’s get started, shall we?
Very First Steps of the Journey
It’s usual to feel anxious about writing your first blog post for a business since you lack practical experience. It becomes even more annoying when you want to make it perfect, but the first thought you need to get rid of is this one.
You’re going to write your first blog post just good enough, and there’s no need for perfection. Most probably, your second blog post will be better than your first one, the third will be better than the second one, and so on.
After all, practice is the god of perfection.
I well know that overwhelming feeling of trying to start without knowing where to start. So, instead of being lost on the number of examples, answer the following questions first to find your starting point.
1. Who are you going to address in your first blog post for a business?
Who cares what you write? Of course, your target audience!
First things first, you should always keep your target audience and buyer persona in mind while writing a blog post for your business.
But who are they?
They’re people who would find your content useful. It’s a mission impossible to write something interesting to all human beings.
Here’s the solution:
Niche down your list to increase the quality of your writing. This way, you’ll be more able to understand their needs and wants, thus focusing on solving their problems effectively.
And boom! Once you’re able to do so, your posts will be of high quality, making your target audience more willing to read them.
2. How are you going to address them?
After choosing your audience, it must be easier to find what to blog about to speak their language. After all, there is a clear difference between talking to youngsters or experienced professionals.
Consider these differences between business blogs and personal ones while writing them:
- Use a professional tone, which means not oversharing, and not using personal facts as an example.
- Avoid your subjective ideas on topics and be more objective instead.
- Make it readable; provide some interesting facts or quotes.
- Don’t overadvertise your business. If you just focus on praising what you do, this may result in losing your readers’ faith, as they’ll start feeling like you’re trying to sell something.
3. What are you going to talk about?
Once you know your audience and style, it must be less difficult to choose your first blog post for a business. Just consider your readers, try to find their problems in common, and offer some helpful information in your post. In general, focusing on what you know the best would work better in this scenario.
In case you lack ideas, take a look at great blog examples to find inspiration. In this scenario, your competitors may be your best friends to get ideas from.
Try to find thought leaders of your business domain and have a look at what they share. New ideas are always the combination of old ones, so the more you read, the more combinations you’ll find!
Organise to Finalise
Why do we have architects?
Right! Because it’s almost impossible to build a well-designed, eye-catching house without planning (unless you’re playing the sims).
And the same applies to any quality work.
Planning your writing starts in your head as you think of your topic, audience, style, etc. Then, ideas start flowing in your mind, leading to chaos. To avoid this and keep track of ideas, jotting them down in an outline is crucial.
Keep in mind:
Creating an outline may seem utterly complicated at first glance (as anything else does!). However, once you master it, you’ll gain essential organisational skills, resulting in more efficiency and clarity.
The easiest way to create an outline?
Well, find the keywords related to your topic, and then group them together under headings and subheadings.
Following that, you can put them into a logical order and add/eliminate some ideas without getting too much into detail.
When you complete your outline, you’re ready to go! Draft your writing and follow our next steps.
Remember, your outline is there to guide you to get your mind-wheels turning! You don’t have to stick to it and may make some modifications while writing the post.
Last Touches
Now it’s time to add some icing to the cake!
Let’s agree on one thing: first impressions do matter! So, the appearance of your blog is your first chance to show off your professionality.
Some specific rules may help you to make your posts more appealing to readers at first glance.
Designing
What matters is not the quantity but the quality. So, just keep everything short, yet meaningful!
No one likes lengthy paragraphs nor boring only-text writings. Having several headings and subheadings is the best way to avoid such scenarios.
If your sentences are long-winded and complicated, break them into two parts when possible. Besides, each subheading should contain no more than 300 words and have some white spaces to help readers set ideas apart.
Ideally, using your keywords at least once in each paragraph would result in better SEO. Your chance of ranking in search engines increases parallel to the number of keywords you use, but avoid overstaffing at the same time.
What do they say? Right, a picture is worth a thousand words!
Adding some visuals and including tables and charts to your text will make it look eye-pleasing, thus drawing attention. Of course, you should add relevant pictures, not some internet memes 🙂
Editing & Proofreading
Once you complete writing your first blog post for a business and think it’s ready to share, don’t.
Instead, try to give yourself a break, in preference, a day. Coming back with a fresh mind to edit your content would lead to better results.
Now you’re ready to revise your writing. Follow the steps below;
- Read it aloud. This will help you to look at your content as if it belongs to someone else and expose the mistakes.
- Replace “fancy” words with more usual ones. It’s good to seem professional, but using only hard and academic words may lower your readability.
- Conduct keyword analysis. Make sure you use them properly for better SEO.
- Correct your grammar. There’re several tools that you can use to help you in that matter.
- Add some interactive questions when possible. Provoking conversation in the comment section with your readers will end up making them feel closer and connected to you. This way, they may feel comfortable with you and buy your product or service more willingly. After all, we like to buy from whom we know better.
- Add some “Call-to-actions”. It may include asking your readers to subscribe you, getting into contact for more information, or maybe tempting them to purchase your products.
- Proofread your text for the last time.
Well, that was the end of your beginning. As you may need more guidance on crafting the first blog post for a business during your journey, you may need to read more posts like this. So, what are you waiting for? Check out our other related articles for more! Happy blogging! 🙂
