Feel Good Friday is a popular trend where content creators and brands share funny or entertaining content on Friday to make their audience feel good. It is frequently done through social media posts, emails, or other digital communication.
However, it is critical to note that Feel Good Fridays is not necessarily about promoting your product or service but rather about driving engagement to your platform while ensuring your audience feels good.
So, if you want to revitalise your social media strategy and make fascinating Feel Good Friday content, keep reading.
How To Make Your Friday Social Media Post Pop
Friday is the perfect day to interact with your fans and followers on social media. You can use the day to introduce new products, highlight a new project, or discuss a new trend.
So, to make your feel good Friday social media posts stand out, here are some tactics you may employ.
Know your audience
Before you post, it’s critical to understand who your audience is and what they’re interested in. Knowing this will assist you in creating postings that are pertinent to their interests.
Create captivating captions
Captions are an essential part of any post. Use enticing words to capture your audience’s attention and spark their interest in what you have to say.
Examples of Feel Good Friday captions for Instagram and Facebook include:
- “It’s finally Friday, and my happiness knows no bounds!”
- “Nothing beats a Friday full of good vibes and positive energy.”
- “It’s Fri-yay! Time to make memories that will last a lifetime.”
- “Fridays are for feeling good and living your best life!”
Post at the correct time
Because many social media algorithms prioritise recency, posting at the right time is critical. But when is the right time?
To correctly accomplish this, you should use your social media analytics tools to determine when your target audience is most engaged online.
For example, if you have a TikTok business account, you may use your analytics tools to monitor when your followers are online. If you see that you get the most traffic on Fridays at 3 PM, you should start posting at that time because it is the most optimal time for you.
But if you want to avoid dealing with the hassle of managing multiple platforms, you can utilise the Hootsuite tool to track your audience and choose the best time to publish.
Furthermore, the overall best time to post on social media on Friday in the UK, based on general statistics from Optimseo, includes:
- Facebook: 1 PM – 3 PM
- Instagram: 11 AM – 12 PM
- YouTube: 2 PM
- Twitter: 7 AM – 3 PM
Make a weekly content calendar
A weekly content calendar can help you plan your posts ahead of time. This way, you’ll always have something new and exciting to post on Fridays.
Use hashtags: Include relevant and popular hashtags in your postings to boost visibility and reach. You can accomplish this by incorporating popular Friday hashtags such as:
Host a giveaway
Hosting a giveaway show will intrigue your audience and generate engagement on your social media channels. So, if you want to hold a giveaway on Fridays, here are some guidelines to follow:
- Decide on the prize: Provide a desired gift to entice your audience to engage.
- Establish the ground rules: Outline how users can enter the contest in detail, including any needed actions such as sharing, tagging friends, or following your page.
- Establish a timeframe: Set a start and finish date for the giveaway to create a sense of urgency.
- Spread the word about the giveaway using exciting graphics, appealing text, and relevant hashtags.
Other Tips and Tricks
Post what is trendy
Keep up with your industry’s popular culture, news, and developments.
Make relevant memes
Create original memes that relate to current events while remaining consistent with your brand voice. Also, make sure your memes are funny and relatable to your target audience.
Use visuals
Visuals, whether in images, videos, or GIFs, can help make your postings more engaging and memorable.
Introduce new members of the team
Share a photo of the new team member as well as a quick introduction.
Encourage users to share content
Ask your target audience to share photos, testimonials, or brand-related experiences. Then, choose the best material and feature it on your social media networks, crediting the artists.
Top Feel-Good Post Ideas to Share on Social Media
It’s the end of the week, and if you’re having trouble brainstorming social media post ideas for Friday, don’t panic. Here are some fun Friday social media post ideas to get your creative juices flowing:
Post Encouraging Messages, Pictures, Or Videos
Send your followers positive messages, memes, artistic images, wishes or funny GIFs to get them in the Friday mood.
Below are two examples of feel good Friday wishes to help you increase your social media engagement
- ‘Wishing everyone a fantastic Friday filled with smiles, joy, and good vibes!’
- ‘Finally, it’s Friday! May your day be filled with all the things that make you happy. Have a fantastic weekend!’
You can also use the image below as an inspiration for added emphasis.
Post Some Feel Good Friday Quotes
Find a quote that resonates with your brand and share it on social media. It could be a quotation from a movie or book or a personal quote from someone you admire.
Furthermore, see the design of Feel Good Friday Instagram posts below as inspiration to create a humorous and engaging post that will uplift your audience.
Share Feel Good Friday Interactive Posts.
Nowadays, businesses are looking for ways to strengthen their customer relationships. One method to accomplish this is through interactive Feel Good Friday posts.
The following strategies can be used to generate entertaining interactive posts:
- Make a poll asking people to select their preferred Friday activity: What do you often do to relax on Fridays? A) movie night, B) going out with friends, or C) Netflix and chill.
- Ask them to comment on their favourite feel good Friday songs or playlists.
- Drive engagement among your followers by holding a giveaway, contest, or event where they can enter to win a reward.
For instance, you can use these feel good Friday Facebook posts as a model or source of inspiration for your own.
Post Exciting News
Draw attention to an accomplishment or noteworthy news story from the past week. An illustration of how this is done can be found in this statement made by Blood Cancer UK, who expressed their happiness at finding a cell donor for Miss Adeline after two years of searching.
Bottomline
Incorporating Feel Good Friday social media posts into your brand’s content strategy can be vital for engaging with your audience and generating a positive and uplifting online community. It can help you engage with clients on a deeper emotional level by providing inspiring tales, heartwarming quotes, or acts of compassion.
Furthermore, such posts can considerably boost your brand’s reputation and create a lasting effect on followers. So, embrace the power of “Feel Good Friday” and watch your brand become a beacon of optimism in social media.
Kamran Shukurlu
Kamran is a T-shaped eCommerce Digital Marketer and Content Strategist with 9+ years of experience in 30+ industries. A few of the companies that benefited from his services: Leo Burnett, Translated, Airbnb, Samsung, Huawei, etc.
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