Terms & Privacy

This Privacy Policy is intended to comply with applicable data protection laws, including:

– The UK General Data Protection Regulation (“UK GDPR”)
– Where applicable, the EU General Data Protection Regulation (“EU GDPR”)
– The Data Protection Act 2018
– The Privacy and Electronic Communications Regulations 2003 (“PECR”)

For the purposes of these laws, 50 Pound Social is the “data controller” in respect of the personal data we collect about you through this website and in the course of providing our services.

What personal data we collect

Depending on how you interact with us, we may collect and process the following types of personal data:

– Contact details – e.g. name, email address, phone number, business name, job title.
– Account and correspondence data – information you provide in forms, emails, support tickets or when you contact us about our services.
– Marketing and communication preferences – your choices about receiving marketing from us.
– Technical data – IP address, browser type and version, time zone setting, operating system, and other information collected via cookies and similar technologies.
– Usage data – information about how you use our website, services and client dashboard.
– Client content – if you are a customer, we may process content, images, branding assets and other materials you provide so that we can deliver our social media management services.

We will only collect the personal data that we need for the purposes described below.

How and why we use your personal data (lawful bases)

We process your personal data only where we have a lawful basis to do so under data protection law. These bases are:

1. Performance of a contract
– To provide our services to you or your business.
– To set up and manage your account and client dashboard.
– To communicate with you about your subscription, billing and service updates.

2. Legitimate interests
Where it is necessary for our legitimate business interests (or those of a third party) and your interests and fundamental rights do not override those interests. For example:
– To respond to enquiries sent via our website or contact form.
– To improve our website, services and customer experience.
– To send you information about similar services you have previously purchased or enquired about (in compliance with PECR).

3. Consent
– Where you have specifically opted in to receive our email newsletter or other marketing communications.
– Where we rely on non-essential cookies or similar technologies that require your consent.
You can withdraw your consent at any time by using the unsubscribe link in our emails or by contacting us.

4. Legal obligations
– To comply with legal and regulatory requirements, including record-keeping, tax and accounting obligations.
– To assist law enforcement authorities where we are legally required to do so.

How long we keep your data

We retain personal data only for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements. In general:

– Enquiry and contact form data is kept for as long as necessary to respond and for a reasonable period afterwards in case of follow-up.
– Customer account and billing records are kept for the duration of the contract and for a period afterwards as required by law (for example, tax and accounting rules).
– Marketing data (such as email newsletter subscription details) is kept until you unsubscribe or we no longer use those details for marketing.

When personal data is no longer required, we will securely delete or anonymise it.

Sharing your personal data

We do not sell your personal data. We may share your data with:

– Service providers who help us operate our business and website (for example, hosting providers, analytics providers, email delivery services, payment processors). These providers are only permitted to use your data on our instructions and must keep it secure.
– Professional advisers such as accountants, auditors or lawyers, where necessary.
– Authorities where we are legally obliged to disclose personal data.

If you are a client, we may also process personal data of your own customers or social media followers as part of providing our services. In such cases, we act as a data processor and process that data only on your instructions and in accordance with our contract with you.

International transfers

Our website and services are operated from the United Kingdom. Some of our service providers may be located outside the UK or the European Economic Area (EEA). Where your personal data is transferred outside the UK/EEA, we will ensure that appropriate safeguards are in place, such as:

– The country has been deemed to provide an adequate level of protection for personal data; or
– We have signed the relevant standard contractual clauses or other approved mechanisms with the recipient.

You can contact us for more information about international transfers and the safeguards we use.

Your rights under data protection law

Under UK GDPR (and, where applicable, EU GDPR), you have certain rights in relation to your personal data, subject to some conditions and exceptions. These include the right to:

– Access – request a copy of the personal data we hold about you.
– Rectification – have inaccurate or incomplete data corrected.
– Erasure – request that we delete your personal data where there is no good reason for us to continue processing it.
– Restriction – ask us to suspend the processing of your personal data in certain circumstances.
– Data portability – request that we transfer your personal data to you or to a third party where it is technically feasible.
– Object – object to our processing of your personal data where we are relying on legitimate interests or where we are processing your data for direct marketing.

You can exercise any of these rights by contacting us using the details below. We may need to request specific information from you to help us confirm your identity before we respond.

If you have given consent to processing (for example, marketing communications), you can withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before you withdrew your consent.

Contact details and complaints

If you have any questions about this Privacy Policy, how we handle your personal data, or if you wish to exercise any of your rights, please contact us using the contact details provided on our website.

You also have the right to make a complaint at any time to the UK data protection authority, the Information Commissioner’s Office (ICO), or to your local supervisory authority if you are based in the EU.