As TikTok quickly gains popularity among younger generations, Facebook competes to remain relevant. To attract new users, the popular platform introduced ‘Reels,’ which has been met with great success.
But what distinguishes these Reels from other features is the revenue potential.
That’s right, you can now make money by sharing your videos on Reels! But how much does Facebook pay for views? The precise amount will depend on a few factors.
So, if you want to learn how to make money on Facebook reels, keep reading!
How to Create Facebook Reels
If you want to get in on the reel trend and make your own, here’s a step-by-step tutorial on how to make a reel on Facebook.
- Step 1 – Update your app: Make sure you have your device’s most recent version of the Facebook app.
- Step 2 – Navigate to the Reels section: Open your Facebook app, navigate to your Feed, and select the “Reels” section at the bottom of the screen. Alternatively, tap on the camera icon in the top-right corner when viewing a Reel.
- Step 3 – Include video in your reel: There are two methods for including video in your reel. You can either tap the record button to start a new video or the photo icon in the bottom-left corner to add video clips from your camera roll.
- Step 4 – Use creative tools: Add captions, sound, effects, timer, or text to make your reel stand out.
- Step 5 – Add a description: When finished with your reel, tap “Next.” This will take you to a screen where you can describe your reel.
- Step 6 – Select an audience: You can select who can view your reel by tapping on the audience selection.
- Step 7 – Share your reel: Finally, tap the “Share Reel” button to publish your work.
Understanding the Monetization of Facebook Reels
Unlike Facebook Stories, which are primarily focused on your followers, reels allow your content to be seen by a much larger audience than just your followers (for example, you could have 500 followers, and your reels could reach over a million people!)
But how much does Facebook pay for views on reels? If you want to know how to monetise Facebook reels, here are some ideas:
- Use Facebook Ads on Reels.
- Use Facebook Reels Stars.
- Use the Facebook Reels Play Bonus Program.
#1- Facebook Reel Ads
As a small business owner aiming to promote your company and product, you probably wonder, ‘Why would you want to put someone else’s ad on your reel?’
That’s an excellent question. But consider the extra cash flow, and remember that the ad displayed on your reel will not always be from someone in your industry.
Nonetheless, even if you want ads on your reel, it is safe to say that not everyone has them by default. However, if you are interested in participating in the programme, the following requirements must be met:
Once you’ve been invited to ads on reels or met the qualification for in-stream ads, you’ll have access to the next ads:
Overlay Ads
These days, overlay advertisements appear as either banners or stickers at the top of Facebook reels. They lay over the reel video transparently, letting viewers see the ad without interfering with their experience of watching the reel.
You will get some advertising revenue if your reel features an overlay ad.
However, Overlay ads come in two different varieties, which include:
Post-loop ads
These are the video ads displayed to your audience after they play your reel twice. But after the video ad concludes, your reel will resume playing continuously.
# 2 – Reels with Stars
Stars are virtual coins your audience can buy and send you to show appreciation.
When someone watches your reel, they can send stars to your creator page by tapping the star icon on the right-hand side of the screen. They can select 50, 200, 500, or a custom number of stars.
Stars on Reels is now everyone’s favourite way to make money because you can earn money even if you aren’t eligible for the Reels Play bonus programme or have overlay ads enabled.
#3: Facebook bonus reels programme
Through the Reels Play bonus programme, which is by invitation only, creators can get paid by Facebook for producing and posting qualifying reels.
Reels can receive bonuses if they meet specific performance goals throughout the programme, such as reaching 1,000 views.
However, if you received a notification about the bonus play, this link will provide all the necessary information.
What Countries Can Get Facebook Reels?
Facebook Reels ads are available in more than 50 countries and are as follows:
You can’t access Facebook ads if you don’t see your country’s name here.
Regarding the Facebook reels bonus eligible countries, there are just two: the United States and India.
But don’t be too downhearted! Facebook intends to expand the programme to more countries gradually.
What is the pay-per-view rate for Facebook Reels?
If you’re wondering how much does FB pay per view, it takes time to predict. Facebook hasn’t disclosed any information concerning this yet.
But our estimates suggest that earnings per view could be as high as a few cents. For instance, say you earned $200 from your Reel, which was viewed 42,513 times.
That is, for every view, you make approximately $0.0047.
Keep in mind that this is only an estimate. The exact amount depends on your content and audience engagement, which may be higher or lower.
How much does Facebook Reels pay per 1000 views?
Facebook doesn’t have a fixed amount they pay per one thousand views. Because it all depends on the overall engagement of your reel and ad revenue.
Tips to Maximise Views and Earnings From Facebook Reels
With the decline of Facebook advertising, many business owners are looking for a lucrative organic alternative, and Facebook reels are giving them just that!
Here’s how to get more views on Facebook reels:
#1 – Use popular music or your audio:
Choose trending songs, sounds, and effects from Facebook’s music library.
But remember that if you don’t want to use a popular sound, you can always use your own.
If you use your audio, you will not only receive an organic boost, but your audio may also go viral!
#2 – Post regularly:
To stay active in the community and keep viewers engaged, try to post at least 2-3 Reels weekly. If you don’t have the time to do that, you could either:
- Consider creating a few Reels ahead of time and then rolling them out regularly.
- You can outsource them to a social media management company like 50 Pound Social.
#3 – Get rid of any watermarks on your videos:
TikTok is the most common watermark. If you repurpose your TikTok account for Facebook reels, you may end up uploading Facebook reels with the TikTok watermark. Which is not good!
The issue is that Facebook will deliberately reduce the reach of videos that contain a competitor’s watermark. So, try to save your TikTok videos before sharing them!
When will Facebook Remove your Restrictions?
How long does restricted monetisation last on Facebook? If you want to know, the following is the duration:
Let’s move on to more serious offences. Suppose the content you post violates policies, such as posting dangerous individuals and organisations or adult sexual exploitation. In that case, you cannot create ads or use Facebook Live for a set period, starting with your first strike.
Remember that if you continue to post content that violates the Community Standards after multiple warnings and restrictions, your account may be permanently disabled.
Bottomline
As you navigate the social content creation landscape, keep in mind that success isn’t just about the numbers—it’s about the community you build and the stories you share.
So go ahead and create, inspire, and keep those reels spinning. Whether it’s a dollar or a thousand views, the real currency is the connection you make.
