Intro: 100
Body: 800
ROI 400
ROAS 400
CTA/Conclu: 100
Sources to use:
https://www.hubspot.com/roi-calculator
https://knowledge.hubspot.com/articles/kcs_article/ads/configure-the-calculation-of-roi-for-paid-ad-campaigns
https://www.brandingmag.com/2018/01/29/roi-vs-roa-which-is-the-better-metric-for-digital-advertisers/