Everyone in today’s digital world is aware of the importance of live streaming on the agenda lately. If you’ve been interested in it so far, then this article will be your best assistant.
This video stream is for everyone, especially for companies that want to connect with their customers in real-time and create entertaining content about their products.
Many brands worldwide (including Apple) have taken advantage of this opportunity to create a lot of hype about their products by streaming their product presentations live.
The Golden Age of live streaming
Analytically, it is clear that online video consumption accounts for the majority of all internet traffic.
For these reasons, it would be more accurate to call the current period the golden age of live streaming.
Although live streaming features are currently active on Tik-Tok, YouTube, and several social platforms, Facebook and Instagram are at the forefront of live streaming.
Facebook live video:
Did you know that live streaming videos on Facebook are watched 3 times more than pre-made videos? (Can you believe it? 3 times more. This is an incredible result!)
Instagram live video:
Instagram is no longer just a platform for sharing beautiful photos. Recently, the flow of viewers towards video sharing seems to be increasing. In addition, videos shared on Instagram are 21.2% more engaging than single photo posts and 18.6% than carousel posts. Furthermore, 82% of these viewers prefer live video over other social media posts.
Rules of the Golden Age
What do you need to pay attention to for taking advantage of the golden age for your brand? First, you’ll need to stand out from the crowd. And how do you do that?
Let’s dive into it.
Be sure to pay attention to the details below before starting the live stream.
If you want to present a live stream as a part of your brand, you have to be aware of your brand. By knowing the brand, you can create a more authentic image by connecting with your audience.
Move forward purposefully
First of all, think for a moment that you started broadcasting live without knowing how to do it and what to say. Then, how effective do you expect this live broadcast to be?
Let me save you the guessing: A viewer caught on a live broadcast will leave it after a while due to uncertainty.
Find out why your audience is participating in your live broadcast. Whatever the reason for hosting your live broadcast, think about the action you want your audience to take, and remind yourself of that goal throughout the video.
That’s why, if you decide to broadcast live for your brand, you must first think about the purpose and create a specific strategy. In this case, you will be able to present to them what they want.
- Identify the brand and its target audience;
- Hold audience Q&A before live stream;
- Determine the purpose of the live stream;
- Make a plan and follow this strategy;
- Pay attention to a few things before the live stream.
Surveys of viewers on the platform you plan to stream live should be one of the essential steps you plan to take. In this case, you will find out the problem of the live stream’s topic.
Do you have a plan?
Once you’ve set goals for your live stream, the next step is planning it. (Although a pre-memorized scenario or exercise is not considered appropriate for this procedure, it is always helpful to have a plan.)
Keep in mind that it is not always possible to move forward in this sequence. Moreover, be prepared to respond quickly to sudden and unexpected questions (which can sometimes change the direction of a live broadcast) and broadcast it where the viewer wants it to be. Exploring the latest trends and keeping track of them can also be fun.
The secret of flawless live streaming
Don’t be intimidated by the points above; these are just strategic steps that will always be needed to make your live stream more perfect and professional. But that is not all. You can continue reading to find out a few things that are also important for live streaming.
Get personal: Don’t just read the questions and posts during the live stream, but actively find answers to the audience’s questions, touch on topics of interest, and address them personally. They will like this privatisation very much.
Everything is beautiful in its time: For more people to join the live stream and be active, you need to choose a magical time when most of the followers are online.
The easiest way to find it out is by clicking Insight – Audience – Most Active Times on the Instagram app.
A small note: Your page must have a business profile to know analytics information on Instagram.
Use special equipment: You need to have some kind of equipment for the live stream and the image (screen, view) clearer. No viewer wants to watch unprofessional and low-quality live streams. For this reason, it is necessary to provide them with the quality they deserve.
Find the proper lighting: Remember the importance of lighting. The colours and details must be evident in a live stream to show the product you want to present realistically.
Sound good: During a live stream, the sound is often forgotten or thrown into the background. Create an environment where your audience can hear everything, and turn on the microphone if necessary.
Final Thoughts
In conclusion, part of the charm of live videos is that “real-time” thing that makes them so unique.
Instagram has a special function to use real-time magic. When your brand starts broadcasting live, it sends a notification to its viewers and it’s up to you to adjust. To do this, go to the settings section on Instagram and use the Notifications section.
Missing them while they are streaming live means you won’t get the opportunity to be a part of the conversation.
Nevertheless, there is a function to save and broadcast the live stream for those who cannot watch or miss the live stream on both Facebook and Instagram. It is one of the advantages that the social platform offers to the viewer.
