Instagram thrives on visual storytelling and community engagement while offering unique chances to cultivate exclusivity. That’s why the “Close Friends” feature has become a big deal in any social media strategy.
The close friends list lets brands share curated content with a select audience. It creates an intimate space for connection and engagement.
This strategy builds brand loyalty and raises followers’ perceived value. By leveraging the Close Friends feature, brands can go beyond traditional marketing.
It invites consumers into an exclusive circle. There, they can see behind-the-scenes content, early product launches, and personalised interactions.
But why should your brand invest in it?
This article will explore how to use the Close Friends feature to build brand loyalty. Also, how you can use it to cultivate a thriving community of engaged users.
Understanding the Instagram close friends feature
Think of the Close Friends feature as an exclusive lounge for your Instagram VIP audience. It lets you create a special subset of your customers.
If you use this feature before posting to your stories, only your close friends can view that content.
This feature is very different from private social media groups. You can share exclusive content with a few people.
This includes behind-the-scenes looks, special promotions, and brand stories. It will create a stronger bond with that audience.
Does Instagram have manual control?
The control is completely in your hands. Instagram doesn’t auto-generate the list for you.
You must choose the individuals to include in your private brand communities on Instagram. This flexibility enables you to tailor content for individuals engaged with your brand.
Also, you can add as many followers as you want to this list. So you can create a large, close-knit fan community if you want.
The benefit of Instagram’s close friends feature.
This feature lets brands share exclusive, intimate content. This builds a sense of community among followers.
It also lets brands test new content strategies in a more controlled setting. They can gather feedback from a trusted audience before a wider rollout. This can lead to better content creation that resonates well with followers.
Additionally, this feature boosts brand loyalty and advocacy. It engages your brand’s most devoted fans. This, in turn, strengthens customer relationships and drives sales.
Setting up your Instagram close friends list
Creating an Instagram Close Friends list is easy. But you must use it well to build exclusivity. Here’s how to set it up:
- Open your Instagram app and click on the + icon.
- Select ‘Story’ and choose the picture/video you want to post.
- Tap on ‘close friends’ and choose your loyal customers.
- Then click on share.
Moreover, if you want to post a picture on your feed for your close friends. This is what you’ll do:
- Open your IG app, then click on the + icon.
- Select ‘post’ and choose your pictures/videos.
- Choose a trending song, then click on “Next.”
- Write a good caption and add a hashtag.
- Click on ‘audience’ and select ‘close friends’ and tap on done.
- Edit and correct any mistakes, and click on ‘Share.’
With your Close Friends list set up, how can you use it in a creative way? Let’s look at these unique strategies.
Nine unique strategies on how to use close friends feature
Creating a sense of Instagram marketing for exclusivity is a potent strategy. When followers feel they are part of a community, it deepens their connection to the brand.
Here’s the best Instagram close friends strategy to invest in:
#1: Exclusive product launches
A great way to use the Close Friends feature is for exclusive product launches. This strategy is to give select followers early access to new products. It will entice them to become ambassadors for your brand.
To create buzz, share sneak peeks and behind-the-scenes footage. Also, offer launch discounts to a dedicated group.
This approach makes your followers feel valued. It also turns them into advocates, generating hype for your product ad launch.
#2: Interactive engagements
Engagement doesn’t stop at mere announcements. Use polls, quizzes, or even challenges that only your Close Friends can take part in.
This kind of interaction fosters a deeper relationship with your audience. Consider hosting Instagram Live sessions. You could discuss hot topics, answer questions, or celebrate milestones together.
#3: Incentivised rewards and promotions
Exclusive content can include discounts or giveaways for your close friends only. Give this group first access to promo codes and limited-time offers.
This will boost their chances of buying and make them feel special for their loyalty.
#4: Encouraging user-generated content
Encouraging followers to create and share brand-related content can boost community engagement. Brands can invite their close friends to share their experiences with their products.
They can then feature this user-generated content in their stories. This not only promotes brand loyalty but also showcases genuine customer experiences.
#5: Highlighting followers
A great way to make followers feel valued is by spotlighting them. Brands can share posts that highlight their close friends. These posts can showcase their friends’ stories, experiences, or contributions. This recognition fosters a sense of belonging and encourages further engagement.
#6: Themed content days
Dedicate specific days to themes (e.g., Motivation Mondays, Feel Good Friday). It will create anticipation and routine engagement among close friends. They will expect certain types of content.
#7: Testing new ideas or products
Use your Close Friends group as a test market for new ideas, concepts, or products. Gather feedback and insights before launching them to a wider audience.
#8: Mini-series or exclusive tutorials
Create a mini-series or tutorial for Close Friends. Teach them niche-related skills or insights. This could be anything from cooking classes to business advice.
#9: Showcase personal stories
Share more personal or vulnerable stories that resonate with your customers. This can help to humanise your brand and strengthen the bond with your audience.
Don’t alienate your other followers
Instagram’s Close Friends feature can deepen intimacy with your superfans. But, if mismanaged, it may alienate your wider following.
Treat exclusive content as a bonus for dedicated fans. It should not alienate your primary audience. They must still feel valued and engaged.
